The ASA adjudicated on the Ideal Spinal Centre in 2008 regarding the content of a leaflet, which referred to a practitioner as a "Doctor of Chiropractic”.

The ASA adjudicated against the use of the title 'doctor'.  

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The ASA adjudicated on Kube Medical Ltd t/a Wiltshire Chiropractic in 2011.

The complaint was regarding the suggestion that:

An unsettled baby was likely to be due to a spine problem and that it could therefore be treated by chiropractic;

The complaint was regarding claims that:

The symptoms of crying, restlessness, being easily startled, being unhappy lying on his back and preferring to feed on one side were caused by slight spinal damage and that chiropractic could help.

Chiropractic was an effective treatment for colic in babies.

The ASA ruled that::  The ad must not appear again in its current form.

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